Musings of a Burbank CPA: Is It Profitable to Blog?

One of the many online marketing options available for businesses is blogging. A blog can act as a company’s daily newspaper, letting customers and followers know the latest news about what’s happening. It can also be a wonderful revenue-generator. As long as the content of your blog is relevant to your readers, you can post on a wide variety of topics. You might want to let clients know about an upcoming sale, a new employee, or a tip related to a product or service of yours. Some businesses make a separate revenue stream out of blogging. The most profitable blog today is the Huffington Post. Revenue from blogging can be earned in many ways: By selling ad space to people who want to get their products in front of people who read your blog From sponsors By holding events your readers attend From commissions from the sale of products on your site By creating products and services such as membership sites which allow paid access to your resources Making money from blogging through one of these revenue streams takes work. Not only do you have to find or create content, you’ll need to attract readers too. You can also simply [...]

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Musings of a Burbank CPA: The Power of Influencer Marketing

One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand.  These people may be paid or unpaid spokespersons for your brands, products, and services.  The profitable thing about influencer marketing is the leverage.  Instead of marketing or selling to one person at a time, you are marketing to key leaders with followings who can influence many people at once.   Influencer marketing varies by industry; here are some common examples:  Locating photos of your product already on social media and reaching out to those people to do more Hiring a social media expert with a large following to talk about your clothing line Having a prominent lifestyle blogger post a photograph containing your juice product Starting a referral program for a makeup company so “regular” women will spread the word The common theme to all of the above examples is finding people who have a huge number of followers that just happen to be your ideal customers.  To take advantage of this marketing method, ask yourself who is influential in your industry that has the ear and respect of your customer base. How [...]

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Musings of a Burbank CPA: 10 Great Ideas for Accounting Firm Business Development

There are some great ideas for business development of your accounting firm out there.  See this list of ten of these ideas by Sally Glick in AccountingWeb, plus more detail on implementing them: http://www.accountingweb.com/article/10-best-ideas-accounting-firm-business-development/224436?utm_campaign=Daily+Clips&utm_source=hs_email&utm_medium=email&utm_content=16260072&_hsenc=p2ANqtz-9twSZrJ6XwHIOoT0IdWGbTs4QW4gIIpLANPvHmKZ6aRHmeCh8GxtQ946ONHgKAup0lc89ARL7qTdmvBQP725ShUpYiaQ&_hsmi=16260072 This list should shed a little more light on what has to be done to successfully get business in the door and can in the long run turn a seat of the pants process into almost a flowchart for implementation.    For financial,  accounting and tax musings, You can count on us to count for you! Email: bstonercpa@sbcglobal.net  Phone: 818-317-6035   Website: www.briantstonercpa.com   Android and the IPhone: Has been Featured On https://twitter.com/bstonercpa      

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