Apparently the guy who uses his credit card more and pays it off every month is now becoming more valuable than they used to be. The processing fees for the transactions are now worth more to them because of all the credit card legislation that limits interest and over-limit fees. See this article in The Wall Street Journal by Ruth Simon:
http://online.wsj.com/article/SB10000872396390444900304577577622711806042.html
Rewards are always important if you pay your balance in full every month, so get those rewards (but be sure to read the fine print in these new rewards programs).
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