Hey, if you are trying to get people to notice you, make sure your firm doesn’t shout a huge broad message that makes you generic:

http://www.accountingtoday.com/news/Launch-Content-Laser-Not-Catapult-69512-1.html

It is better most of the time to find a niche for your company, then target your marketing laser-like to get the people interested in your specialties. Use a light hose, not a bucket to send branding to your target. Your marketing should accentuate your differences from other firms so people remember you.

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