There always seem to be pricing problems in a business, but maybe you are the problem and not your clients and customers. See this post by Sandi Smith Leyva, CPA in CPA Trendlines: http://cpatrendlines.com/2013/10/21/are-your-clients-price-sensitive-maybe-its-you-not-them/ Just remember that even though Sandi is talking about the field of accounting in this article, it can apply to many business areas. If you separate yourself from the pack with a difference people can see, customers have more than just price to go on as far as value goes. Making yourself different and more valuable can justify a price increase if people feel you have expertise that is worth it. For financial, accounting and tax musings, You can count on us to count for you! email: bstonercpa@sbcglobal.net phone: 818-317-6035 Website: www.briantstonercpa.com https://twitter.com/bstonercpa
Top 3 Tips From A LinkedIn Expert
Here is an article to help people get going on Linkedin beyond setting up an account and connecting with your friends. See this in Forbes by Joshua Steimle:http://www.forbes.com/sites/joshsteimle/2013/08/07/top-3-tips-from-a-linkedin-expert/This looks like a awesome way to get yourself started in this great business social media platform.For financial, accounting and tax musings,You can count on us to count for you! email bstonercpa@sbcglobal.net phone 818-317-6035 Website www.briantstonercpa.com Follow me on Twitter! @bstonercpa
Seven Ways to Wow Your Clients
One of the main reasons clients leave is because they feel ignored. The cost of ignoring clients is high; you have to do more marketing and replace those clients when they leave. The antidote to this is easy: just stay in touch more with clients, and let them know you care about them and their business. Here are seven ways to stay in touch with all your clients and especially your long-term customers. 1. Pay a compliment. Sometimes when we’re in an “all-business” mode, we forget the simple things. Take a minute to look around and find something to compliment your client on. What have they done to support you? What are they a natural at? What traits do they have that you admire? Tell them; they will appreciate it because it won’t be expected. 2. Rejuvenate your service with long-time clients. Recall the first week that you signed a new client. You were both excited about beginning your relationship, and your service was likely top-notch. Now take a look at the service level of clients you’ve had for a while – for months or maybe even years. Is it the same? If not, consider putting the spark back into [...]