There always seem to be pricing problems in a business, but maybe you are the problem and not your clients and customers. See this post by Sandi Smith Leyva, CPA in CPA Trendlines:

http://cpatrendlines.com/2013/10/21/are-your-clients-price-sensitive-maybe-its-you-not-them/

Just remember that even though Sandi is talking about the field of accounting in this article, it can apply to many business areas. If you separate yourself from the pack with a difference people can see, customers have more than just price to go on as far as value goes. Making yourself different and more valuable can justify a price increase if people feel you have expertise that is worth it.

For financial, accounting and tax musings,