Burbank CPA Tax Musings: The 4 Kinds of Clients You Need to Fire: A Primer for Accountants

There are many types of tax clients who can be more trouble than they are worth.  If you are a tax preparer, you should seriously take a look at your client list and see if you have any of these types of client; if you are a client of a tax preparer you should be aware that if you exhibit this type of behavior you could be a pain.  See the article by Terry Sheridan in Accounting Web for the details:

http://www.accountingweb.com/article/4-kinds-clients-you-need-fire-primer-accountants/224334

This should clear the air on this issue and allow both sides to work together better (or go their own ways!)

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Musings of a Burbank CPA: How Understanding Assets vs. Expenses Can Make You Rich

 

Assets and expenses both have a “debit” balance on the financial statements, but that’s where their similarities end.  Spending on one can make you rich and spending too much on the other can leave you broke.  

An expense is money you may need to spend, but after a year, there is nothing lasting to show for it.  An asset is a tangible resource that is still worth something after a year or more and that belongs to you or your business.  The best assets grow in value over time, but some lose their value too.  Real estate typically goes up in value, while a car loses value, or depreciates heavily, in its first few years.  

The best example of an asset versus an expense is spending on a mortgage versus rent.  When you pay a mortgage, you own more of the property than you did last month.  One day, you can sell your ownership in the property and get cash or another asset in trade.  When you pay rent, there’s nothing left at the end of the month.  There’s no accumulated value.  

Generally speaking, spending on an asset builds or at least better preserves your wealth.  Spending on an expense drains your worth because you don’t own anything at the end.

The path to building your wealth is to spend on assets when you have a choice and minimize expenses when you can.  

In the book “The Millionaire Next Door,” one of the top examples to build wealth is to avoid replacing your car as long as you dare.  It used to be a habit for some families to replace their car every two years.  With today’s reliable models, you can go between five to ten years without having to replace your car.  Although a car lasts more than a year and is considered an asset, it still loses value every year.  

Investing in assets and reducing expenses will build your business’s net worth and increase profits.  Look for ways you can apply this to your business and watch your money grow.  As always, reach out if you’d like to know more. 

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CPA Business Musings: Are You a Brand or a Business?

So the million dollar question – Are you a brand or a business?     You are both. The problem is that you might not think of yourself as a “Brand”. You think brands are Apple, Facebook, Starbucks, McDonalds, etc.

Wikipedia says a brand is a…

“Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

I underline the word “distinct” because I believe that’s the key to a good brand. So what’s distinct about you? Are you the BEST bookkeeper on the north side of Atlanta? The small business EXPERT in the western suburbs of Chicago? The LEADING firm for Accounting and Cloud Computing in Las Vegas? If you haven’t thought about this, or haven’t thought about this recently, you should. In this Social Media age, you need to establish yourself as something. Give your clients and prospects a way to distinguish you from all others that may offer a similar (but lesser) service.

Your website, newsletter, Social Media and Blog have a lot to do with your brand. These outlets can establish you as a thought leader. They give you the opportunity to make your case. Your well established brand will work to remind your clients of what you do and why they chose you. It also goes a long way to turn potential new clients into new clients.

A few steps to Establishing your Brand:

1. One Sentence. Boil down what you do best into one sentence. A sentence that accurately describes WHAT you do and WHY clients choose you. If I didn’t know you from Adam (or Eve), would that one sentence tell me what I need to know?

2. Logo.  Do you have a logo that represents what you do? It’s never been easier to get a quality logo created… or updated. Choose a local artist, or use one of the many reputable online logo services. It may cost a few hundred dollars, but it’s worth it.

3. Website Re-write. Do the words on your website convey your brand? When was the last time you changed the content on your website? If you roll your eyes upward to think about your answer, it’s probably been too long. You get a double win here: A re-write of your website content to push your brand pulls all the above elements together. PLUS, this re-write will generate attention from the search engines to re-index your website. Your organic results in the right categories will be better. Win-win.

4. Newsletters/Social Media. Use newsletters consistently. Get them out regularly, post them to your Social Media outlets and post the archives on your site. 

If you need help in any of the above areas, contact us. We can help. We can answer questions based on our experience and refer you to professionals that will fill in the blanks of your knowledge.

BrandingDollar Pointing For financial,  accounting and tax musings,

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