This article by MP MUELLER in The New York Times is a little out of way in subjects I normally blog about, but it is an interesting proposition. Building a brand when you can’t afford advertising. Maybe we can all learn from Tito Beveridge:
http://boss.blogs.nytimes.com/2012/06/28/building-a-brand-when-you-cant-afford-an-ad-agency/
Remember, You can count on us to count for you! 
