Here is an interesting idea: using thought leadership as another tool to recruit accounting staff.  Many promising new recruits see a cutting edge firm that they want to work for.  See this post in AccountingToday by Mary Ellen Biery that gives more details on this idea:

http://www.accountingtoday.com/news/staffing-recruiting/thought-leader-helps-accounting-firm-recruit-retain-staff-71747-1.html

The interesting thing about this is once you have used it successfully you can probably use it as a consulting feature for clients, since this will work with a lot of different industries.

For financial,  accounting and tax musings,