So the million dollar question – Are you a brand or a business?     You are both. The problem is that you might not think of yourself as a “Brand”. You think brands are Apple, Facebook, Starbucks, McDonalds, etc.

Wikipedia says a brand is a…

“Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

I underline the word “distinct” because I believe that’s the key to a good brand. So what’s distinct about you? Are you the BEST bookkeeper on the north side of Atlanta? The small business EXPERT in the western suburbs of Chicago? The LEADING firm for Accounting and Cloud Computing in Las Vegas? If you haven’t thought about this, or haven’t thought about this recently, you should. In this Social Media age, you need to establish yourself as something. Give your clients and prospects a way to distinguish you from all others that may offer a similar (but lesser) service.

Your website, newsletter, Social Media and Blog have a lot to do with your brand. These outlets can establish you as a thought leader. They give you the opportunity to make your case. Your well established brand will work to remind your clients of what you do and why they chose you. It also goes a long way to turn potential new clients into new clients.

A few steps to Establishing your Brand: